UPDATE (Nov 12): We've added four more sessions to Talk Is Cheap because of the large response to the event. There's one spot left. If you have a topic you'd like present, add it to the available timeslot.

 

 

- Each presentation is a tight 20 minutes

- Use of Web or PowerPoint material is strictly optional

- You could be presenting to 5-to-40 people

- You could run your session a second time if you'd like

 

 

If you have any questions related to making a presentation, please contact gschlee at centennialcollege.ca

 

This is the evolving schedule of presentations for Talk Is Cheap. Last update: Nov. 14: shuffled a few sessions

Time	Social media in PR #1	Social media in PR #2	Social Media in PR #3	Social Media in PR #4
6:00 p.m.	Grab a bite, grab a drink and network. Food is free while it lasts!
6:30 p.m.	Telling the story through social media: A WWF-Canada Case Study - Tara Wood, WWF-Canada	open	Wordpress: Amplified! - Using widgets, pages and design to move your blog onwards and upwards - Will O'Neill, Financial Planners Standards Council	Best practices in social media relations - Do's & Don'ts - A blogger's perspective, Joseph Thornley, ProPR.ca
7:10 p.m.	Social Media and Crisis Communications: California Wildfires Case Study - Dave Fleet, Fleet Street PR	Blogs vs Print: The Power and the Glory- Rick Spence, Canadian Entrepreneur	Video and Social Media - An Overview - Wayne MacPhail w8nc inc.	Why students and new practitioners should be wading into the social media pool. Chris Clarke of National PR; Sarah de Bruyn of the Ontario Ministry of Natural Resources; Scott Mac Donald of Maverick PR
7:50 p.m.	Using social media to build an audience and drive demand for a novel before it's even published - Terry Fallis - The Best Laid Plans	Social media with social causes How corporate communications and PR can leverage trends in social media to build brand equity. Shachin Ghelani, Ogrant	Google OpenSocial, the Anti-Facebook: How the Next Big Thing in social networking is impacting social media. - Andrew Cherwenka, Trapeze	Podcasting Inside the Organization - Donna Papacosta, Trafalgar Communications
8:30 p.m.	Social media monitoring - what are you missing? - Chris Ramsey, Radian6	Podcasting for Profit: How to Make Money & Measure Your ROI - Leesa Barnes	Creating a Conversation: Using Social Networks On and Offline: An Urbanmoms.ca and Cuisinart Case Study - Jen Maier and Michelle Kostya	Agency bloggers: a personal thing or business benefit? Martin Waxman, president of Palette PR; Julie Rusciolelli, president of Maverick PR; Michael O'Connor Clarke of Thornley Fallis.

 

RESOURCES FROM PRESENTERS

Slides from Dave Fleet's Social Media and Crisis Communications

 

BIOS OF PRESENTERS

 

Leesa Barnes

Author of Podcasting for Profit and president of Toronto-based Caprica Interactive Marketing – Leesa Barnes is a communicator who makes marketing fun and profitable. Barnes helps individuals and businesses get over their fear of technology by using analogies, humourous stories and visuals. A recognized expert in podcasting and online media, she is one of the founders of Podcamp Toronto.

 

Chris Clarke

Chris is a public relations professional based in Toronto. He works at NATIONAL Public Relations as Coordinator, New Media. He spent his first year and a half in PR with Thornley Fallis Communications, specializing in social media and podcasting. Chris has been blogging about public relations since April 2006 at Student PR. He holds a certificate in Corporate Communication & Public Relations from Fanshawe College (2006) and an Honours B.A. in English Language and Literature from the University of Western Ontario.

 

Sarah de Bruyn

Sarah is a communicator with the Ministry of Natural Resources. Previously she worked in the public relations department at World Vision. Sarah holds a public relations certificate from Humber College and blogs at Join the Conversation.

 

Terry Fallis

Co-host of the popular podcast – Inside PR – Terry Fallis co-founded Thornley Fallis, a full service communications agency, with Joe Thornley in 1995. For almost eight years, Fallis was a government affairs communications consultant with Hill & Knowlton and later became president Berger & Associates. Before venturing into PR – Fallis was involved in federal and provincial politics. He recently hosted and produced the Michael Ignatieff Leadership podcast during the federal Liberal leadership race. Fallis introduced his book – The Best Laid Plans – through a podcast, chapter-by-chapter. He sits on the advisory committee for Centennial’s Corporate Communications and Public Relations program.

 

Dave Fleet

Dave Fleet is a communications professional based in Toronto. A proud Britnadian – a British citizen living in Canada - Dave is the Coordinator for Organizational Effectiveness in Cabinet Office Communications within the Ontario government. Dave blogs at Fleet Street PR and Toronto Runner, and is one of the organizers of Podcamp Toronto 2008.

 

Michelle Kostya

Regular blogger on My Eyes Glaze Over, Michelle Kostya is keen on helping her audience understand what tools are available on the Internet and how to use them. Kostya is a marketing and communications manager for Kitchen Products Cuisinart Toronto.

 

Jen Maier

A seasoned alternative media marketer, Jen Maier is the founder of urbanmoms.ca – a free online community for moms by moms. Maier, a mother of two, created the site to gain a variety of perspectives from other mothers. Urbanmoms.ca provides lifestyle and parenting information for busy moms.

 

Scott Mac Donald

He blogs at Fuzzy Gloves and has been the Canadian contributor to the Forward PR blog for students and new practitioners. Wrapping up his studies in PR at Humber College, Scott currently works for Maverick PR.

 

Wayne McPhail

For more than 20 years, Wayne McPhail has been a print and online content producer. He also has experience as a magazine and newspaper editor, photographer and a feature writer. In 1991, he founded Southam Inc. InfoLab – a research and development studio for Southam. Since then McPhail has produced online content for such companies as: AOL Canada, MSN, CANOE and Sympatico-Lycos. He is currently, the Director of Content for Sympatico-Lycos.

 

Michael O'Connor Clarke

Legend has it that Michael was the first PR person to start blogging, way back in March 2001. A Vice President at Thornley Fallis Communications, he now combines his passion for social media with more traditional communications strategies and techniques to build breakthrough campaigns for the firm's clients. In previous roles, Michael led worldwide marketing for Canada's third largest software firm, was part of a team that took a startup from zero to IPO in nine months, and ran national technology and corporate practice groups for two of the world’s largest public relations agencies. He continues to discuss everything from parenting to social media reputation management at his personal blog.

 

Will O’Neill

A recent grad from Centennial Corporate Communications & PR program, Will O’Neill is a communications specialist for the Financial Planners Standards Council. He worked as the webmaster for HealthyOntario.com on behalf of Prescient Digital Media. O’Neill blogs and has created a Facebook group for Centennial College Corporate Communications grads.

 

Donna Papacosta

Donna Papacosta is an experienced writer, editor and host of the Trafcom News Podcast, one of the first communications podcasts in Canada. Her company, Trafalgar Communications, specializes in employee and marketing communications for clients in the corporate, government and nonprofit sectors, using traditional and new media. Papacosta also conducts webinars, including Podcasting 101 for Communicators and Marketers.

 

Chris Ramsey

A vice-president at Radian6 in Fredericton, N.B., Chris Ramsey has more than 14 years of experience in business development, marketing and product management. Radian6 is provides monitoring and analysis solutions for PR and advertising professionals who need expertise in social media. Ramsey has held a variety of executive and director positions at Microsoft, Axonwave Software, NCompass Labs and Fulcrum Technologies.

 

Julie Rusciolelli

With more than 20 years experience as a public relations practitioner, Rusciolelli is president and founder of Maverick Public Relations. She has worked at a variety of multi-national PR firms in Toronto and has won numerous PR awards. She sponsors the IABC Maverick Student Award and was named one of Canada’s TOP 100 Women Entrepreneurs in 2004, 2006, and 2007. PR Maven is where she blogs.

 

Rick Spence

Rick is a Toronto-based writer, speaker and marketing consultant who specializes in helping entrepreneurs grow their businesses. He is the former editor and publisher of PROFIT, The Magazine for Canadian Entrepreneurs, and author of Secrets of Success from Canada’s Fastest-Growing Companies.

 

Joseph Thornley

Joe Thornley is CEO of Thornley Fallis, a firm that helps companies and organizations build relationships and communicate by integrating social media with PR. An early adopter in the world of PR bloggers, Thornley often uses his Pro PR blog to talk about trends and issues being discussed at new media communications conferences.

 

Martin Waxman

Founder and co-owner of Plalette Public Relations, Waxman also worked for Manning, Selvage & Lee and Firefly Books. He is a published novelist ("Everything in Winnipeg Begins in a Car"), former journalist and ex-standup MC. He blogs at my(PR)palette.

 

Tara Wood

A recent graduate of Centennial’s Corporate Communications and Public Relations program, Tara Wood has been noted as one of the Ones To Watch: Marketing’s Next Generation by Marketing magazine. In her job as a Manager of Public Relations for World Wildlife Fund Canada, Wood has been using social media and social networks to reach new audiences with the organization’s messages about global warming. While still at Centennial, she helped WWF Canada promote its annual CN Tower Climb.

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